04. Affiliate Sites and Promotion Methods

4.01

The Affiliate shall be solely responsible for all materials that appear on its site. It shall strictly adhere to all applicable laws and regulations in conducting its business and more specifically in marketing and advertising the Product. Without restricting the generality of the foregoing, the Affiliate shall not send unsolicited e-mail and shall not send e-mail or any other communication to a recipient if the recipient has requested that it discontinue such communication, nor shall it send or display on its Web site any material that may be considered to be illegal, harassing, libelous, defamatory, legally obscene or pornographic, threatening, abusive, or hateful.

4.02

The Hockey Profit Center™ shall have the right, but not the obligation, to preapprove the graphics and logos used on any Web site which is linked to its site. Furthermore, the Affiliate shall annotate its site with appropriate copyright, trademark and other similar notices, which shall be approved by The Hockey Profit Center™. If the Affiliate specifies a price point for the Product in its marketing and advertising, it shall ensure that it is updated regularly to reflect all price changes.

4.03

The Hockey Profit Center™ shall have the right to monitor the Affiliate’s Web site at any time and from time to time to determine if it is in compliance with the terms and conditions on this Agreement.

4.04

The Hockey Profit Center™ shall have the right, but not the obligation, to help the Affiliate promote its products more effectively and to report the Affiliate’s commission status by e-mailing The Hockey Profit Center™ Affiliate E-newsletter to the Affiliate. The Affiliate hereby gives permission to The Hockey Profit Center™ to e-mail The Hockey Profit Center™ Affiliate E-newsletter and affiliate commission reports. The Affiliate may unsubscribe from The Hockey Profit Center™ Affiliate e-newsletter and Affiliate Reports at his sole option.

4.05

The Affiliate agrees not to use any predatory advertising methods designed to generate traffic from sites that they have not contracted with in the online promotion of The Hockey Profit Center™ Product or affiliate program. Predatory advertising is defined as any method that creates or overlays links or banners on web sites, spawns browser windows, or any method invented to generate traffic from a web site without that web site owner’s, knowledge, permission, and participation. Examples include, but are not limited to, keyword parsing browser plugins, banner replacement technology, and browser spawning technology that is not web site dependent. Participation in predatory advertising programs will be cause for the affiliate’s immediate termination.